.

Recent debates, among music critics and on music blogs, between “rockists” and “popists” are ultimately sterile, because both sides fail to take sufficient account of our curent culture of niche marketing, “long tails,” customization, and “crowdsourcing,” not to mention that the advertising and commercial strategies initially deployed on a massive scale by figures like the Beatles and Jackson are now increasingly prevalent on the micro-level. They are no longer just imposed from above; rather, they saturate all our media and all our interactions, oozing up as they do from below. It used to be that you could accuse somebody (as Marcus liked to accuse black artists) of being a bourgeois sellout; but today, everyone without exception is a “bourgeois sellout,” because (in the age of “human capital” and self-entrepreneurship) being such is a minimum requirement for mere survival. Today, this is a structural condition of social existence, rather than a matter of personal integrity or choice.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s